SEO Tools: Pros and Cons
SEO Tools: Pros and Cons
One of the common trends in a nowadays SEO is a tendency to avoid using automatic SEO applications. It is even said that using automated tools can hurt your SERPs. On the other hand, search engine optimization is a field where the volume of dull routine job is enormous. Doing all of it by hand is much more complex and is a time-waste. So in this article we will split different SEO software into groups basing on its purpose and will try to understand which jobs can be performed by hand indeed, and which ones are better to perform automatically.
1) Making content. There are a number of applications that offer automatic synonymizing of any given text. There are ones that even claim to create human-readable site content produced totally automatically. However, until tools will begin to comprehend the sense of a text, they won’t be able to produce a more or less natural looking automated content. That is why this action should be performed 99% manually for now. Hire a good copywriter and make a good, unique content for your website, rather than throwing those funds into some “advanced” tool that does this automatically.
2) Gaining backlinks. This is the second irreplaceable SEO action, though somebody could name it the first. A quality link building requires you to review many of possible link partners and filtering only those sites that are closely related to your one, having a quality content and a trust rank simultaneously. Such task can be made automatic a little, because you don’t have to discover potential linking websites manually. Though, the final resolution still is upon you. It is you who should evaluate the quality of websites and measure their relevance to your niche. Locating link partners is only 10% of a work. The rest is performed manually.
3) Monitoring search engine rank. All in all, you want this to monitor your efforts – whether you’re doing ok, or your activity misses the target. One of the biggest mistakes with this task is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. In most cases you don’t need such a large depth. If your site isn’t located within the first 20-30 ranks – nobody locates it anyway. So in a SEO sphere it is better to restrict web ranking checks with first 4-5 pages. However, if there is a large amount of keywords to control, the process may still use up a large amount of time. And here is where the automation is really irreplacible! With an automated SERP monitor you can save a lot of of hours comparing to what you would spend if did that manually. However, you should prefer search engine friendly products, to prevent potential problems with your IP being banned by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Obtaining keywords related to your niche is another job that is easy to automate. And you are really cheating yourself if you think that you don’t need any of the automated tools over there. You can keep a bunch of time and lose virtually nothing. There are hundreds of methods of finding good keywords and many of them can be dug through automatically.
To summarize the above, every SEO task needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still require you to apply your hands and your brain.
Tags: check search rankings, search engine position, seo software, web ranking